HOW MUCH DOES YOUTUBE PAY US? | Our First $100 Check

If you’ve ended up on this page, it’s because I’ve tried my best to get you here. So, thanks for joining me – I’m pleased to have you!

If you’re interested in becoming a YouTube creator or have other online pursuits you want to earn revenue from, I’m especially happy to have you!

Before I tell you how much we’ve earned on YouTube, let me give a background into how we got started, and where we plan to go from here. Earning money on YouTube has been possible because of all of the traffic generated to the site, which for me, involved posting to other areas of the web. I’ll talk about that all, in this post!

If you’re impatient and just want to know how much we’ve gotten paid from YouTube after vlogging for 4 years, it’s $118.

And now, here’s our story:

STARTING A YOUTUBE CHANNEL

My wife and I started a YouTube channel in 2014 to educate about infertility in the LGBT community – this vlog began right away to connect me to an amazing network of individuals, and sparked my interest in becoming a YouTube Creator (that is, attain a certain subscriber and view threshold and meet other requirements).

In those days, any revenue could be earned from popular videos made by any creator. After a few cents rolled into a holding account on Google AdSense, YouTube changed their game and decided only creators who met a certain threshold could be paid (more on that, later). You can see on the chart below that our earnings just…stopped.

For a solid year I continued to post my vlogs, never earning any money or seeing any checks or deposits, yet seeing a few cents sitting untouchable in our AdSense account (the minimum threshold before payment release is $100). Soon, my channel became monetized, and the cents continued to slowly roll in as the weeks ticked by. Which was fun. This was just a hobby.

I took lots of long breaks between posting, because I decided my vlogs weren’t interesting enough to grow a fan base. I decided to keep posting with the intent that it would just be an archive to dump my hundreds of hours of family video, and I could always mark the channel private some day.

I didn’t have a lot of time or money to invest, as I was a brand new mom of two kids under two who had just put her career on hold to raise them. But here I was, for whatever reason, wanting to create content and continue sharing our story. This new frontier was just so fascinating and enjoyable. So I kept at it. I just posted when I could. I enjoyed connecting with people outside of home.

Despite feeling like my videos were subpar, and despite being extremely nervous about being scrutinized (especially as people in my real life began to find our channel), I had a supportive wife encouraging me to create a family vlog, and I continued to upload videos. And meeting amazing people who were in the same stages of life that I was. Experiencing the same relatable heartache and joys and peaks and valleys. A community of women who began to send messages to thank me for sharing my story, or whom I was able to give advice or information to and begin fostering relationships that remain to this day.

Our family traveled, and met some of our viewers-turned-friends along the way. We’ve been invited to the wedding of fellow YouTube Creators, taking a plane and our two small children to celebrate with them their special occasion. Quitting YouTube became something that no longer crossed my mind; it was increasingly becoming a daily routine and hobby and lifestyle.

The goal was always to have a posting schedule, but what that looked like, varied. A lot. Our channel may not be as popular as some of our friends who started after us, or who have posted less often than us, or… (or… or…)

*I am still trying every day not to compare myself to other channels.*

YouTube is often raising the bar and making it harder for smaller channels to ever get off the ground. The new COPPA regulations have many creators saying peace out, and I know creators that are slowly migrating to other platforms as YouTube buries its head in the sand. So the future is uncertain, and I began backing up all of my latest videos to a hard drive incase my channel or account is shut down by YouTube or otherwise compromised.

My “advice” is just for fun. After all, I have a pretty small channel – but it is steadily growing and I’m interested to see what happens next.

Considering my revenue has increased by one hundred and fifty eight percent in the last twenty eight days, I am motivated to continue this journey of regular posting, though it’s definitely not for the pay – to date we’ve received a check, supposedly, which never showed up on our end and one that just came through, which we are planning in investing back into our community to a family or individual in need of extra holiday cheer.

I am hesitant to post this (because JINX! and because YouTube is so weird and maybe my next five months will be crap earnings despite my best efforts to remain consistent) but I am too intrigued not to share all of this with you guys!

If my channel tanks by the end of 2020, cool! It’s still all for fun and I have some amazing archives to share with my children when they are old enough to care, someday. I’d also have a TON of free time if I gave up vlogging, so there’s that! I’d have a whole second life!

If it takes off and continues to grow and earn revenue for our family, that’s extra cool because we love giving back to our community – after all, this started with a collection of internet strangers rallying around us during our most trying years of infertility struggles. It feels natural to share a portion of any proceeds from the vlogs we produced on the subject.

I recently began using the YouTube video sharing platform to talk about my favorite parenting and newborn products, as well as mention items I was selling on the side – .PDFs and other downloadable, digital content for teachers and educators.

The more I keep just doing what I love, the more I see free products and money just end up on my doorstep and bank account, respectively. My goal was to earn one paycheck from YouTube.

That’s pretty cool, if you ask me!

YOUTUBE EARNINGS

Our videos gained the most popularity as we prepared for our second pregnancy with IVF shots (I gave myself injections with a huge needle in my butt-cheek on camera, pretty much daily, for a few weeks). To date, these remain our highest earning videos: around $110 on our most popular (310K views).

Before you get excited thinking about the earning potential on the hundreds of videos we have on our channel, you can see that $100 is not the norm! Most video earnings are around a dollar or so, and that comes from the ads watched.

Key word: WATCHED

If skippable ads are skipped, creator revenue is reduced significantly (or eliminated altogether).

Also, this paycheck was four years into our vlogging career. I just happened to hit the right timing and keywords and was able to “ride the analytics wave” as it was. IVF remains a top searched term – although we are no longer vlogging that experience, we were able to retain our audience by being the same authentic selves we portrayed in those IVF videos. Essentially, the idea is called Branding Yourself.

In my case, Branding. 😉 Ha.

Our channel may continue to show its peaks and valleys of popularity and revenue, for as long as we continue to vlog. We may hit another analytics hit streak. We seem to be picking up Amazon review opportunities currently, and those have been fun and also have brought additional YouTube earnings and free products and discounts to our viewers. We are able to do giveaways and contests and just have a really great time.

AMAZON SELLER MARKETPLACE

In theory each click will earn us revenue – but despite a ton of effort, Amazon has changed its policy a few times and boots us due to not enough click throughs. If you aren’t able to generate enough space to your storefront, Amazon simply doesn’t hold space for you.

This has led me to some frustration as links are constantly being broken and it causes me site maintenance. So, keep in mind that you’ll have to generate your own traffic to your own storefront and maintain some level of interest to avoid being cancelled.

After being shunned from the Amazon Affiliates program, I was allowed a Seller Storefront but laughably, after spending a ton of hours posting links and thumbnails to all my blog posts, I recently received an email that I was about to get the boot from THAT program, too.

I’d just recently began listing storefront items less than ten months ago. To say annoying is understating it, but I still try. And still have yet to earn a red cent. (If purchase isn’t the EXACT item from my link but a similar option or suggested link from the Amazon page, it doesn’t count. Basically, only “click the link and buy” counts)

REVIEW PARTNERSHIPS

As I began writing reviews for my favorite Amazon products, a company (who had seen our YouTube videos talking about new products we had purchased) reached out to us to ask if we would be willing to do a video review for them on Amazon, if they sent us a product to test.

We decided it was a suitable product for our family and did a quick review video for them. The money for the item was refunded to me via PayPal the day that I ordered it, and our agreement was for a video review posted within 7 days to Amazon.

As the turn around time for Amazon videos to pass review is about 1-2 days, this gave me about 3 days after receiving the product (shipped in 1 day through Amazon Prime), which means reviewers must be quick in testing, filming, editing, and uploading.

After that video was posted, another company reached out to us and the process was basically repeated, with the same seven-day turn around. This company was so pleased we ended up doing about 4 or 5 more reviews through them, under different Amazon Seller names, all with reputable products that fit our lifestyle and target demographic.

During this time, we also turned down a LOT of product review offers from various Amazon sellers. Athletic massagers, neoprene gun holder belly bands, duplicate products (how many dinosaur mats can you test before it becomes your life’s work?) and companies that just sounded sketchy or who didn’t have quality items.

Though some of these things would make for hilarious video content, we also have to properly represent the products for sale – so if it doesn’t work for us, we can’t feel good about promoting it to an audience who we already know won’t want it- it doesn’t make good business sense for everyone involved.

After a couple of Amazon reviews, we were contacted by the social media director of Radio Flyer, who asked if we would be interested in working with them to promote the launch of a new trike. We agreed, and he forwarded us to the Marketing Director, who reached out with details. I don’t believe this was in any way related to any Amazon review videos, but simply based off Instagram. We did the review for our first “name brand” partnership, and I felt so proud that this had all happened as a result of just doing what I love!

After that, we kept doing tutorial and review videos and a company who came across them sent an email asking me to check out their product and if we would mention it on our page for $20. I checked out the site and found that it could be interesting to you guys, so we talked about it and they sent via PayPal after we made the agreement.

We will earn money via AdSense from YouTube advertisements

This post on WordPress post earn money.

You guys get to find out about a cool free service that you might actually use.

WEBSITE or BIO / LANDING PAGE

With a background in I.T. and an interest in web design and e-Commerce, I set up this blog at WordPress last year, and after getting a few followers and having a bit of content going, I registered a domain and hosting address, which gives me the ability to include advertisements on my page which will earn money, though I have yet to meet the $100 minimum payment threshold.

If I want to run Google Ads I would need to install a widget, and only the higher tier accounts are permitted. So for now, I stick with WordPress ads, and a mid tier membership rate.

These non-customizable ads always seem to be some unsightly scar treatment cream or closeup of a skin boil. Sorry about that.

I got rid of the pesky “wordpress.com” in my URL address by hosting my site so I can be simply “mommaamommab.com”

Having a webpage is nice if you manage multiple accounts but still want a way to link back to each one – you’re able to promote your own content a bit more. Google knows all, and having many search results for your brand obviously helps increase traffic…so the more you can get your name out, the better!

Starting with a free blog or eCommerce website is a great place to test the waters and determine what platform and style you like before making a commitment. If nothing else, a LinkedIn, Google Plus or other social media page works.

PINTEREST

Pinterest analytics are on FIRE right now. Check out this image hover from my business hub:

That’s almost 50K people seeing this one Pinterest post, 335 saving it to their own boards (I found that many pinners never click on a link, but rather use the image alone to drive their own inspirations or spice up their idea boards with beautiful images).

This pin is tagged with basic terms like “apple” and “tot school” and “preschool” and “gross motor activity” (which is fancy terminology for moving your whole body or your limbs instead of a small motor task like writing which uses finer control). This simple post has gotten a ton of visibility in the last ninety days, as you can see from the photo.

Furthermore, over three hundred people in the last ninety days actually clicked that link and went to a page selling my actual product and a few purchased it! That page was my seller storefront on Teachers Pay Teachers, a resource sharing site for creators and educators.

Sales on TpT

This particular apple themed printable has been downloaded over 14 times at the time of this posting, earning me just under $4 after taxes and fees. If I look at how much of the traffic to this post was from a site other than just the Teachers site, I see that Pinterest drove a ton of the traffic my way, and it ranks second as a traffic source to my sales pages (second only to the TeachersPayTeachers website where it lives):

As far as free promotion goes, that’s pretty good! You don’t need a website to save items to Pinterest – you can pin from your image files and direct traffic via URL to wherever your products are listed for sale.

I have so many more exciting analytics to share with you all in future blog posts and vlogs. If you haven’t followed me on some platform, you should!

And if you made it this far THANKS AGAIN from the bottom of my page.

Love,

Mama B

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